As a brand, Telenor Talkshawk has always placed importance on being
honest and truthful to its customers. Taking forward the message of
transparency, Telenor Talkshawk came up with the unique idea of
conveying it to the masses through “Ali Baba 4 Chor”, a street theatre
performance.
People who live in rural areas are usually deprived of leisure activities in their locales. With entertainment opportunities so few and far between, it becomes difficult to find a break in the monotony of everyday life. With “Ali Baba 4 Chor”, Telenor Talkshawk sought to provide an evening of relaxation for people living in rural areas through the rendition of the popular folktale, Ali Baba and the Forty Thieves.
The performance, tailored as street theatre for the masses, used the classic tale of two brothers and stolen treasure to reiterate Telenor Talkshawk’s message ‘Sachi Yaari, Sab pe Bhaari’, which highlights the importance of truthfulness and integrity. The piece showed Telenor Talkshawk to be Ali Baba’s preferred provider because of its reliability, by portraying the network as a trustworthy authority. The thieves, meanwhile, are put at a disadvantage due to other providers, which fail to serve them in their time of need.
The performance gave viewers a few carefree hours of entertainment, while projecting Telenor Talkshawk as an honest and trustworthy provider that will be there for them no matter what the situation.
People who live in rural areas are usually deprived of leisure activities in their locales. With entertainment opportunities so few and far between, it becomes difficult to find a break in the monotony of everyday life. With “Ali Baba 4 Chor”, Telenor Talkshawk sought to provide an evening of relaxation for people living in rural areas through the rendition of the popular folktale, Ali Baba and the Forty Thieves.
The performance, tailored as street theatre for the masses, used the classic tale of two brothers and stolen treasure to reiterate Telenor Talkshawk’s message ‘Sachi Yaari, Sab pe Bhaari’, which highlights the importance of truthfulness and integrity. The piece showed Telenor Talkshawk to be Ali Baba’s preferred provider because of its reliability, by portraying the network as a trustworthy authority. The thieves, meanwhile, are put at a disadvantage due to other providers, which fail to serve them in their time of need.
The performance gave viewers a few carefree hours of entertainment, while projecting Telenor Talkshawk as an honest and trustworthy provider that will be there for them no matter what the situation.
source: https://www.telenor.com.pk/personal/talkshawk/talkshawk-activations
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